“Are Sturgis Rally Goers Getting Younger?” asks KELO-TV. Well, they may feel younger with the wind whipping through their hair, but every one of them is getting older, just like the rest of us.
In 2019, the average age of a biker who attended the annual Sturgis Motorcycle Rally was 54.
…The average age for a rally biker was 46.5 in 2021 while the median age was 48 in 2021, according to the city’s 2021 report on the rally [Rae Yost, “Are Sturgis Rally Goers Getting Younger?” KELO-TV, 2022.08.02].
And we should note that while the last couple years have brought the average Sturgis Rally age below 50, last year’s median Rallygoer age of 48 is still well above South Dakota’s median age of 37.6 and Meade County’s median age of 36.5. So the Rally still makes Sturgis older.
But that older crowd isn’t as white as South Dakota. The Sturgis surveys say 70% of Rallygoers are white. The Census says white folks make up 84.2% of South Dakota and 89.7% of Meade County.