The good news: the Department of Transportation counted over half a million vehicles entering Sturgis during the famed motorcycle Rally that ended last weekend.
The bad news: that’s down 4.4% from last year:
The S.D. DOT counts vehicles entering Sturgis at nine locations during the 10-day rally. The city of Sturgis uses the DOT vehicle count, tons of garbage removed from the city and analysis of photographs to estimate the attendance each year.
The city of Sturgis estimated the 2021 attendance at 555,000.
Although down from 2021, the 2022 total vehicle count is still higher than the five-year average of 492,535 [Rae Yost, “Sturgis Rally Vehicle Final Count Lower Than 2021,” KELO-TV, 2022.08.16].
Daily counts were down each day of this year’s rally from last year except for the last two down-and-out days, last Saturday and Sunday. Maybe instead of dropping in to politicize the Legends Ride and sell books in front of guns before flying off to Boston, Alabama, and Nevada, Governor Kristi Noem should consider making Sturgis “Capital for the Week” throughout the Rally. Then she could put on a show at the Chip every night to draw more bikers and boost our tourism revenue!