The Jamie Smith for Governor campaign turns Kristi Noem’s horsey image-making against her in this splendid new campaign video:
It’s time South Dakotans had a governor they can trust. Someone who focuses on them instead of climbing the political ladder.
I’m Jamie Smith. Let’s focus on South Dakota. pic.twitter.com/kml9nLBOwq
— Jamie Smith for SD Governor (@RepJamieSmith) July 27, 2022
[Over country music, guy in cowboy hat]: Where’s she galloping off to this time?
[Guy in baseball cap]: Probably some national news show.
[Hat]: Thought she took our fancy new jet.
[Cap]: Probably does, but she doesn’t tell us nothin’.
[Hat]: Ridin’ alone—doesn’t she have any friends?
[Cap]: Her staff keeps quittin’.
[Hat, chuckling]: Maybe she should just hire another family member.
[chuckling; music continues; cut to Jamie Smith]: Isn’t time for a Governor who puts you ahead of her career? A Governor you can trust to stay home and get stuff done?
Accountable. Transparent. I’m Jamie Smith. Let’s focus on South Dakota.
[Jamie Smith for Governor, online campaign ad, released 2022.07.27; transcribed by DFP]
Now, now, fellas—we didn’t buy a jet for Kristi. We bought her a used 2015 King Air turboprop last year for just $4.5 million, characterized by the Associated Press as “one of the most luxurious state-owned planes in the region.”
Aeronautical technicalities aside, Jamie Smith looks like he’s having more fun in his 14 seconds on camera than Kristi Noem has during her entire three and a half years in office (I was going to say “in Pierre”, but, well, review the ad and Kristi’s travelogue). And the staged bar conversation laid over the images of lonely galloping Kristi brilliantly summarizes the critique of her inattentive, secretive, and corrupt management of state government.