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Novstrup Gets Catty Against Noem and Diversity-Minded Dix

Speaking of Kristi Noem’s conservative purge and District 3, KSFY’s Austin Goss notes that Noem’s endorsee in that Senate race, newcomer Rachel Dix, registered as a Republican for the first time in November 2021. The man Noem wants Dix to beat, Senator Al Novstrup (R-3/Aberdeen/Sioux Falls), responded to Goss’s inquiry about Noem’s preference for this new Republican with typical devious vitriol:

Austin Goss, tweet of Novstrup email, 2022.05.20.
Austin Goss, tweet of Novstrup email, 2022.05.20.

Novstrup plays a word game here on which any right-winger challenging Noem herself should pounce. Novstrup tags Noem’s frequent posing for the Fox camera with her sallies against the “left-wing ideologies” of “diversity, equity, and inclusion,” then finds Dix involved with a committee that invokes those exact dreaded words, as stated in her own candidacy announcement:

Rachel is an active community volunteer. As a member of the Aberdeen Chamber of Commerce, she works closely with the Community Affairs and Workforce & Education Committees. Through the Aberdeen Chamber, Rachel received the Emerging Leader Award of 2020. She sits as the second vice-chair on the Dakotaland Federal Credit Union Board of Directors and is a member of the Aberdeen Area Realtors Association promoting homeownership. She was honored to be selected to attend BushCon November 2018, an annual convention of the Bush Foundation, with the Aberdeen Diversity Collation [sic] learning to communicate more efficiently and effectively with all community members. The Diversity Collation involvement led to Rachel accepting the position as the national Executive Officer Liaison for the NAHB Diversity, Equity and Inclusion Taskforce [Dix campaign, press release, posted by Hub City Radio, 2022.03.19].

If Novstrup presses the issue, Dix could ask Novstrup to explain just what’s wrong with diversity, equity, and inclusion as defined by the National Association of Homebuilders in the Compact Dix signed:

We, the signers of the NAHB Compact on Diversity, Equity and Inclusion, affirm that all people are created equal and are deserving of a welcoming environment that embraces diversity, promotes equity and actively seeks to improve inclusion that expands opportunities for success and promotes positive life outcomes.

Diversity — Centers on the understanding and recognition that varying individual characteristics are not only protected by law, but add to the tapestry, creativity, and potential of our Federation.

Equity — Refers to an approach with a goal to equalize access to opportunities while recognizing that not everyone has the same advantages.

Inclusion — Refers to the extent to which all members, staff and stakeholders are included as integral and welcomed participants in the Federation [NAHB, Compact on Diversity, Equity, and Inclusion, retrieved 2022.05.22].

Dix means no more nefariousness when she uses these terms than Al’s son David meant when he spoke three years ago about making his new bumper-car palace “inclusive“. But like Noem, Al Novstrup cares nought for what such words actually mean in the practice of building homes and homeownership; he just wants slogan-based selective sophistry to fire up his fellow-racist base and blindly demonize his opponent. Novstrup’s next move should be to send out attack cards noting that Dix lists her preferred pronouns in her LinkedIn profile, a sure sign that she is a dupe of the radical LGBTQIA2S+ agenda to non-cissify America:

Rachel Dix, LinkedIn profile, retrieved 2022.05.22.
Rachel Dix, LinkedIn profile, retrieved 2022.05.22.

Noem Endorses Liberal Do-Gooder—that attack would be much punchier than his “current” Facebook content, which consists of flogging a ten-year-old award from the South Dakota Newspaper Association for mild legislation that arose from his partisan feud with a local water board member. It’s the kind of attack Steve Haugaard could leverage to clobber Noem among hard-conservative primary voters. And if they’re paying attention, it’s certainly the kind of attack that better organized and better-funded right-wingers will use to clobber Noem in the 2024 Presidential campaign.


  1. Donald Pay 2022-05-22 13:53

    CRT and DEI are two different things. I know it’s hard for Novstrup to understand that, because he’s got a little brain damage from crashing around in his bumper cars. Maybe if he spent a little time studying he might be able to keep things straight.

    Critical Race Theory adherents would probably think the Diversity, Equity and Inclusion statements are merely statements that are irrelevant because they aren’t backed up by any real enforcement mechanism. To put it in terms Novstrup would understand, it’s as if the Amusement Park folks said they supported safe driving in bumper cars. Great statement, but how effective is that?

  2. 96Tears 2022-05-22 16:03

    District 3 Republicans appear to have a great alternative with Rachel Dix. To say she outclasses her opponent would be a ridiculous understatement. He has always been a lousy legislator. He’s run against much classier people before and won. I hope the GOP voters in the district realize he has nothing good to offer anyone except to ingratiate himself.

    No doubt he’ll be supporting Ravnsborg in the Senate hearing and at the SDGOP State Convention. If Dix wins the primary, he’ll make sure his neanderthal wing of the GOP Senate Caucus will declare their jihad against Noem and Schoenbeck.

  3. Mark Anderson 2022-05-22 17:02

    You know, a Governor is supposed to represent ALL the people. Noem won but not by much. Our own governor in Florida barely won, against a not so good candidate and yet he governs from who knows where. It’s just that now Republicans want to govern like it’s 1952, return us to the good old days of yore when the country is simply moving past them. Tick tock, tick tock says the clock, and its a grandfather clock.

  4. grudznick 2022-05-22 18:42

    Mr. H’s blind hatred of Mr. Novstrup, the elder, notwithstanding, his support of this young woman seems strange. While Mr. Novstrup, the younger, often talks about inclusiveness, it is well understood by most that he does not really understand what that means. grudznick suspects the same of Mr. Novstrup, the elder.

    And of course young Mr. Goss is pimping for Mr. Novstrup. That’s one if his main feed lines of tips during the legislatures sessions.

  5. DR 2022-05-23 08:49

    Novstrup’s true colors are evident here. And what he did at the Brown County Republican Women Luncheon is pathetic. Its time to retire Sen Novstrup…

  6. Cory Allen Heidelberger Post author | 2022-05-23 09:46

    DR, what did Al do at the Brown County Republican Women Luncheon? Do we have video?

    It is remarkable to see that Novstrup would dare criticize the Governor for apparent political hypocrisy. It is similarly remarkable that Grudz would suggest that reporter Goss is pimping (or is it whoring?) for Novstrup or any other Senator. If Goss were reporting just to get tips, wouldn’t he get better tips from the Governor’s office? And doesn’t exposing Novstrup’s swipe at the Governor put Novstrup at more risk, not less, as suggested by DR’s reaction?

  7. DR 2022-05-23 14:19

    Last week he did a tour with 10 candidates(on his FB page) from city council on up on his preferred choice of candidates – which is fine, most candidates do that and support a few that he is supporting. No biggie there. The tour included a stop at the Brown County Republican Women Candidate Forum where all GOP Candidates are invited to attend. From my source that was there, the prepared that he knew ahead of time. Some of the questions were directly to his opponent, at one point making her cry when her broken home as a child was brought up. Some were appalled that he would do something like that.

  8. Ryan 2022-05-23 14:54

    when people use parentheticals to display their pronouns… i wonder why they stop at 2, i.e. (he/him). What about the second person possessive pronouns, such as his/hers? is that seen as too much and unnecessary? if 3 is too many, why 2 instead of just 1? when people list 2, they always seem to match, such as he/him, she/her, they/them… so the 2nd item in the list matches the first and is unnecessary.


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