Last week my WordPress blog dashboard started throwing an error message at me saying I needed to refresh my connection with Twitter:
But when I hit the Refresh buttons, WordPress said it couldn’t connect to Twitter:
Alas, Elon Musk has struck again. Where Twitter used to allow companies like WordPress to automatically post content to Twitter for free, Musk ended that free access on April 29 and is now charging companies $42K to $210K a month for the privilege of swiftly and easily filling Musk’s platform with fresh and engaging content. WordPress said No deal, and Twitter finally got around to pulling WordPress’s plug on May 18.
Those of you readers who come straight to DakotaFreePress.com every day via your browser bookmarks or the daily e-mail digest won’t experience any ill effects from Twitter’s self-destructive pricing and WordPress’s sensible decision to take its business elsewhere. But the 4,754 Twitter followers (surely some of them bots, but many of them real human beings) who get alerts of new Dakota Free Press posts from @dfpblog will experience some delays as I’ll need to manually post new headlines to that feed.
I have used WordPress’s Twitter plugin to post links to my DFP articles automatically to both my @dfpblog and @coralhei Twitter accounts. To replicate that work manually, I need keep two browsers open, log in as @coralhei in my Safari browser, log in as @dfpblog in Firefox, then copy and paste the URL of each blog post into each window. Such work may seem trivial, but it’s one more step in my posting routine. I’ll probably keep at it, but some percentage of the numerous WordPress/Twitter users won’t tolerate that extra hassle and will send their posts to other platforms that recognize the value of open sharing policies. Twitter will thus have fewer publishers, fewer readers, and fewer arguments to make in its sales pitches to advertisers that they ought to spend their money on the platform Elon Musk is mismanaging into oblivion.