The people Kristi Noem hires to speak for her aren’t South Dakotans, because the people Kristi Noem is speaking to aren’t South Dakotans.
This spring, South Dakota’s Governor gave a Republican consultant in Kansas a $30K contract to help her hire a new communications director. That Kansas crony found Noem’s new chief propagandist in Texas:
Noem has hired Jordan Overturf, who has been the director of communications at Texas House Republican Caucus, to advise her and help her communicate with the audience she is clearly targeting.
Like Overturf, they’re not South Dakotans.
He announced the new job on Twitter on July 3.
“Today, we took our first step to becoming South Dakotans! On July 15, I will officially begin my role as Senior Communications Advisor to Gov. Kristi Noem. This is an amazing opportunity and I am so grateful to everyone who has helped me get to this point in my career” [Tom Lawrence, “Once Again, Gov. Kristi Noem Reaches Outside of South Dakota to Hire Top Staffer. This Time She Went to Texas,” South Dakota Standard, 2021.07.06].
Once again, you’d think Noem could find some eager South Dakotans with qualifications to serve the highest office in this state. But once again, the qualifications Noem is looking for aren’t local knowledge and a commitment to serving South Dakota but connections with pols in other states who can boost her bid for the Presidency in 2024.