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Landscapers Raid Aberdeen Labor Pool with Billboard: “Move to Sioux Falls!”

How does Sioux Falls solve its workforce shortage? Simple, say the shorthanded landscapers at Weller Brothers of Sioux Falls: raid Aberdeen’s workforce!

Weller Brothers recruiting billboard, Dakota Avenue in Aberdeen, June 2021.
Weller Brothers recruiting billboard, Dakota Avenue in Aberdeen, June 2021.

I’d be curious to test the cost-effectiveness of placing a want ad on a billboard. That Dakota Avenue location gets thousands of eyeballs a day, more than any local newspaper ad, and it runs for a full month. The total cost for a campaign billboard there in 2018 was around $800.

Weller is starting designer/installers at $18 an hour; sprinkler installers can get $15 to $20 an hour; hardscape foremen can get $20 to $25 an hour.

Or you could just take up private detection, solve Monica Bercier Wickre’s murder, and make $10K without having to move.


  1. Loren 2021-06-29 08:36

    As far as SD worker shortages are concerned, this might come under the heading of rearranging the deck chairs on the Titanic or squeezing one end of a balloon or just one end of the canoe sinking… Problem solving 101 is NOT our forte. ;-)

  2. Porter Lansing 2021-06-29 14:27

    You got that right, Loren.

    SD is near the bottom in innovation skills rating, which is puzzling. Farmers are highly innovative. If there wasn’t a deep seeded fear of change, y’all might use what you have to get where you could be.

    But, forget it. SD is too stubborn to help itself.

    America needs a state like SD, though.

    But, not nearly as much as SD needs Washington handouts, from us liberal states, just to pay it’s bills.

    SD’s like a museum of what used to be but ain’t no more.

    You’re welcome, grudznick. Your lazy, do nothing lifestyle is courtesy of Colorado pot taxes.

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