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Careful, Kids: Don’t Wear Noem’s “I’m on Meth” Campaign to School

Governor Kristi Noem is getting plenty of attention for her $1,375,000I’m on Meth” campaign… and in Kristi’s world, like the Donald’s, getting attention means you’re winning.

Don't do it, kids. Your principal will make you change.
Don’t do it, kids. Your principal will make you change.

But kids, don’t try to get attention by promoting Kristi’s campaign at school. Wearing a shirt that says you’re on meth will likely put you in violation of your school’s dress code.

Aberdeen Central High School says “Profanity and suggestive themes, such as alcohol, drugs, sex, death, suicide, or violence will not be permitted on school attire.”

George McGovern Middle School in Sioux Falls says, “Violation of the school’s dress code including but not limited to wearing clothing with profanity, suggestive themes such as alcohol, drugs, sex, death, or violence.”

The Hamlin School District says, “Shirts or pins advertising alcoholic beverages or witty, obscene, or questionable printing on them will not be permitted as they detract from the goals of the educational setting.

At St. Thomas More Middle School, kids have uniforms. They can’t even wear socks with logos, let alone t-shirts that say “I’m on Meth.”

Governor Noem is using kids as props in her meth awareness videos (as well as that winsome blonde woman who borrowed Kristi’s ratty cap and Carharrt jacket to stand in front of a grain elevator and make meth look good), but she can’t even have her son wear a t-shirt with her meth campaign slogan to school.

Related Minnesota Marketing Mirth: after taking the $1,375,000 contract for this campaign, Minneapolis-based ad firm Broadhead can now likely double its money by selling this shirt to its hometown folks:

Get this at the next Vikings home game!
Get this at the next Vikings home game!

Update 12:16 CST: The Custer County Sheriff’s Office submits its design for another great t-shirt:

Custer County Sheriff, Facebook post, 2019.11.18
Custer County Sheriff, Facebook post, 2019.11.18


  1. Steve Pearson 2019-11-19 13:38

    Finally, a blog post that I agree with and also has the benefit of being humorful.

  2. Donald Pay 2019-11-19 13:41

    Incompetence seems to be a Republican trait. They’re so arrogant they think they know it all, so they don’t bother to run things through a normal process. All they needed to do is take that slogan to a focus group consisting of high school students and get their input, and they would have gotten laughed out of that slogan in a nanosecond. In fact, it’s almost as if they went to the high school druggies to ask them to write that slogan.

    Yes, they got a lot of attention for this. I’m not sure it was the kind of attention they wanted, unless they want kids to get the message that they should try meth.

  3. mike from iowa 2019-11-19 13:59

    Never mind.

  4. leslie 2019-11-19 14:04

    I got suspended wearing a “bullshirt” sweatshirt in school. Traumatic :) That was before “Disco Sucks”. Life on the razor’s edge in SD.

  5. Debbo 2019-11-19 18:17

    Minnesota is having a lot of fun with this at SD’s expense. It’s not lost on folks here that a MN business made a million bucks from SD for this. The line is, “That’s what happens when you’re The Education State.”
    (My addition, “and SD is not.”)

  6. Cory Allen Heidelberger Post author | 2019-11-19 18:57

    This campaign is so obviously bad—as Donald says, a focus group would have immediately made that clear—that Noem was blinded either by her own arrogance, blinded by the fact that one of her close relatives/staffers thought this slogan was a good idea, or blinded by the fact that the Broadhead agency has some connection to some really big donor.

  7. John Dale 2019-11-19 19:11

    Love it or hate it, this campaign is working to get the word-out.

    “We’re on it” is the truth. We have too many people using meth as a performance enhancer while denigrating people who “don’t work hard enough”.

    Like steroids in sports, is meth a moral hazard in blue collar (and white collar) positions?

    FWIW, I can’t wait till cannabis is legal in SD and I can use my mental enhancement of choice legally. Alcohol causes cancer and creates sloth and sells aspirin. Meth degrades neurology and toxifies the body. Cannabis raises IQ, enhances sensibilities, and sells Doritos.

    And I think to myself .. what a wonderful world.

  8. John Dale 2019-11-19 19:14

    I’m not so sure it’s a bad campaign .. it’s really getting people talking about the issue.

    Either that or it is a practical joke on SD by MN.

    Either way, Ilian Omar is like a bad practical joke on the nation.


    SD rules, MN drools.

    If I was to do a campaign for MN to return the favor, it would be called “Meth Envy”.

    Da da, CHING!

    But seriously folks, don’t do meth .. you’ll have to gum your eggs and bacon in the morning. That is no laughing matter.

  9. T 2019-11-19 19:37

    The ad is not working and the only “word getting out” is how stupid SD looks. We have learned nothing from don’t jerk and drive?

  10. Cory Allen Heidelberger Post author | 2019-11-19 21:01

    John, people aren’t talking about the issue. They are talking about the advertising, which, as T points out, is making us look bad.

  11. Cory Allen Heidelberger Post author | 2019-11-19 21:02

    (Leslie, I’ve always appreciated “Bullshirt” as one of the best visual puns out there. Rock on.)

  12. Certain Inflatable Recreational Devices 2019-11-19 21:44

    John Dale endorses the campaign. That’s how I know it’s worse than worthless.

  13. John Dale 2019-11-19 21:49

    Cory – “making us look bad”

    Meth isn’t making us look bad. Meth use in SD IS BAD.

    Horrible, in fact.

    Whatever it takes to get the issue out there and encourage people to stop using that garbage.

    I’m sure when cannabis is legal, meth use will go down since the pukes selling meth like to leverage overpriced cannabis for the cross sell.

    SD is a meth pot.

    We shouldn’t care more about the campaign than we do about the problem.

    *inserts story about toothless relatives who don’t eat enough vegetables*

  14. John Dale 2019-11-19 21:52

    “John Dale endorses the campaign. That’s how I know it’s worse than worthless.”

    Quoth the anonymous troll, “nevermore!”

    Hey, I endorse you not giving me a million dollars.

    Where can I email my bank account number, genius?

  15. Porter Lansing 2019-11-19 22:30

    Dohn Jale is Sydney Powers. Daughter of Pat.

  16. John Dale 2019-11-19 22:40

    Porter Lansing – I was just recounting as I drifted off to sleep how you, o, cory, and grudz are the intellectual swinging pipes of DFP.

    And now you come forward with this gem. Fantastical! :D

    Hi Sydney Powers. No hard feelings. Dohn Jale was a little piece of genius from my past. I don’t mind if you borrow it. I have fond memories of that time period when it seemed like I was the only one in SD who realized that using FaceBook was selling out my compatriots to China.

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