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Kristi Noem Says We’re on Meth

South Dakota: "Meth. We're on it."
Yes, that’s the actual logo.

Meth. We’re on it,” says Governor Kristi Noem in this morning’s press release.

Let me guess: the folks who came up with that slogan for our latest anti-drug campaign are the same tweakers who thought it would be an efficient and effective use of South Dakota tax dollars to tell motorists “Don’t Jerk and Drive” and to compare South Dakota’s standard of living to that on Mars.

The Governor’s press release claims that the new website and the impending ads on TV, radio, social media, and billboards (have fun being a business stuck under a billboard that shouts “We’re on meth!”) will include “impactful visuals of real South Dakotans” that “simply but powerfully tell the story that meth is everyone’s problem….” That line sounds like Noem’s penners lifted it straight from the marketing agency’s bid blurb. Barf.

Governor Noem says this new campaign “aims to bring awareness to those who need help and friends and family of those who need help, while connecting community members who want to combat the issue locally.”

The slogan certainly brings awareness to those in the Governor’s Office who need help with public relations.


  1. Flipper 2019-11-18 14:45

    OMG! That’s like something from “The Onion”!

  2. Jenny 2019-11-18 14:48

    South Dakota just insists on staying the laughing stock of the nation. smh………

  3. DeeJayBeejr 2019-11-18 15:06

    Here is a link to the article int the Argus Leader

    Talk about adding insult to injury, not only does this make us look incredibly stupid, the governor has decided to spend almost a half million dollars with an OUT OF STATE ad agency to make us look so stupid. I am sure she could have found cheaper agencies in that would have made us look less stupid! I am expecting to see this on the national news very soon.

  4. Dana P 2019-11-18 15:22

    I would accuse Cory of punking all of us, but……No it’s true!

    How much of our tax paying dollars went to some fly-by-night ad agency that came up with this?


    How long before it hits SNL or the late night comedy monologues?

  5. mike from iowa 2019-11-18 15:27

    They actually paid someone money for this tripe? Just quote your average run of the mill wingnut and you can get better jokes for free.

  6. mike from iowa 2019-11-18 15:41

    Maybe this is a clean break away from drumpf’s orbit. If the slogan is true, that puts South Dakota up one point in the honesty category.

  7. MD 2019-11-18 16:13

    Meanwhile, in North Dakota, we have Recovery Reinvented, an initiative of the First Lady’s office that is primarily privately funded and has put together a top notch ad campaign and high quality events every year. The momentum generated allows actual progress to be made on a local level.

    I am fairly certain we would have let South Dakota DSS copy the campaign – North and South Dakota need to talk more.

  8. Mark 2019-11-18 16:36

    I can’t believe it.
    She finally told the truth.
    The DOPE is in Pierre.
    Thank God we don’t have a
    Hemp scourge to deal with on top of this.

  9. SDBlue 2019-11-18 17:52

    Oh joy, we’re trending on Twitter. No Show is thrilled with all the attention she is getting. The rest of us with a brain are once again appalled and ashamed of SD Republicans proudly displaying to the entire planet that we are governed by effing morons who are so fiscally responsible they spent $450K in taxpayer dollars to an out-of-state firm for this garbage. They couldn’t find ANYONE is South Dakota who could do a better job?

  10. Cory Allen Heidelberger Post author | 2019-11-18 18:08

    Dana, perhaps there’s another disadvantage to artists living in Trumpistan: we don’t get to foster our truly creative satire skills, because the Trumpists say already exhibit an extreme absurdity that our fictions cannot top.

  11. Cory Allen Heidelberger Post author | 2019-11-18 18:13

    Wait—an out-of-state firm? SD Blue, who’s the marketing contractor?

  12. Francis Schaffer 2019-11-18 18:18

    I remember, Don’t jerk and drive. That was pretty embarrassing.

  13. mike from iowa 2019-11-18 18:19

    I personally sent the logo to Alaska and Philadelphia area, among others.

  14. Cory Allen Heidelberger Post author | 2019-11-18 18:21

    The total contract, signed in early September and effective from September 1, 2019, through May 31, 2020, is worth up to $1,375,000, just for a campaign that “increases awareness of methamphetamine use and promotes resources for prevention, treatment, and recovery.”

  15. Francis Schaffer 2019-11-18 18:25

    A person count print over 100 small houses using concrete for that amount.

  16. Cory Allen Heidelberger Post author | 2019-11-18 18:28

    So we’re gong to pay a Minnesota ad company $1.375 million to tell us about a drug addiction crisis that we already know is happening, courtesy of crime reports in the newspaper. Telling us things we already know—that’s Kristi Noem’s best idea for doing something to solve a problem?

  17. Porter Lansing 2019-11-18 18:30

    I got one ….
    ☠ “ICE AIN’T NICE” ☠ ~ Half price sale @ $225,000

  18. 96Tears 2019-11-18 18:38

    Dropped into the Driver License Exam Station this afternoon and grabbed the new state map. Opened it, flipped around and there’s a photo of Dennis Daugaard and his wife. “Hey, what’s with handing out outdated maps?” I asked the clerk and showed her the photo of the Daugaards. “Oh, it ain’t outdated yet,” she said. “The governor wants her picture on the fold-out in the middle.”

    So much for don’t jerk’n’drive.

    Kristi’s reputation seems to be leveling out that she’s just dumb and pathetically entitled. Now that she’s governor, she can’t pull a stunt and expect nobody will notice. Her best move between now and Election Day 2022 is to shut her mouth and stay out of sight. Of course, her bloated ego won’t allow that.

    Stay tuned for more!

  19. Cory Allen Heidelberger Post author | 2019-11-18 18:52

    Careful, 96: you’re going to get some nice clerk at the driver’s license station in hot water.

  20. leslie 2019-11-18 19:05

    Precious (2009). Kristi should watch it 10xs.

    There are two election issues. Global Warming of course. But why deny it? That’s #2. Rich people avoid paying for public need while usurping public resources. The code word favoring them the GOP platform uses is the bogey man of “Big Government”. These shysters are soooo effective in messaging simple, nefarious scripts like “Obamacare”, socialism ect. If Kristi wanted she COULD have used this GOP public relations skill in a positive way, like say, off the top of my head: “Rehab works, prison doesn’t”.

    That’ll be $700k and i keep the trademark/copyright. (Interestingly, the same annual amount BHE paid former Lakota CEO SDSMT grad (Chair Dave Emory, BHCorp). The other one Stacey Phelps is still getting crushed as fall guy by Rounds failed Gearup MCEC fraund/arson /murder debacle.

    Noem and Rounds perfectly exemplify income inequality. They pacify the masses with placebos like meth slogans, trapping critters, ect. Lakota program twitter placebos.

    Then they champion INCOME INEQUALITY. THE No. 2 election issue. It covers everything else.

    Ridiculous Trump-apologist Rounds wants CEO pay hidden or something. Daugaard wanted a legacy in a Spearfish Canyon State Park. David Lust’s secret SD trust tax haven is the greatest (the WORST) IN THE WORLD. Ask Dem Gov Candidate CPA Susan Wismer. Thats why Republicans nominate and elect dummies like Ravenaborg, Jackley, Stace Nelson ect.
    They are not smart or ethical enough to resist corruption.

    Returning from vacation Black Hills Energy is building mega electrical infrastructure (steel towers hundreds of feet tall) on the Gap bike path over Rapid City’s view sheds on the west side (likely on Indian land the 50s mayor and likely Liens and Adelstein types, the generational wealth likely behind SD tax scam trust haven laws quietly, arrogantly enacted at the expense of the rest of us, too).

    This Black Hills Energy, and Trust Tax Law Expansion happens with little to no public notice, discussion or awareness. Quickly. Two weeks ago the bike path mess wasn’t there.

    These are the BIG issues. Register now and Vote Democratic straight ticket in Nov 2020. Take our resources back from the rich guys. They are stealing us blind.

    Tell Kristi to prove what she says is in the public interest. And then vote her out when possible. Billy Sutton, like HRC, would have started defusing these vicious GOP long term strategies in 2016.

    Under Pelosi/Schiff/Nadler leadership we have a chance to stop them, the 2000 world billionaires, before the election. Watch “The Great Hack”, “Vice (darth cheney)”, “Laundromat” and the 1st ep of Ozarks.

    This filth is way deeper than meth, and right in your backyard.

  21. Cory Allen Heidelberger Post author | 2019-11-18 19:08

    Francis, did you mean, “could paint”? We could do a lot with $1.375M. Among other things, we could have hired 27.5 teachers for a full year, or maybe drug rehab counselors.

    But spending on actual services to people in need in South Dakota doesn’t get the kind of viral attention that a dopey ad campaign can. Broadhead is retweeting commentary that “The sheer volume of social traffic about the South Dakota meth campaign has already validated it.” Such is the logic of Trumpistan: attention validates stupidity.

  22. grudznick 2019-11-18 20:33

    She’s sure got you fellows talking about it. Now, you libbie brainiacs, step up with your ideas of how you’re going to help get on the problem. Are are you all on hemp?

  23. Debbo 2019-11-18 20:55

    This is what you get from Nepotism Unlimited. NoMa’am and Family probably thought this was incredibly witty and clever.

    As for Broadhead, they could see a sucker coming from their western horizon.

  24. Debbo 2019-11-18 20:59

    “Cocaine? Who nose?”

    “Heroin. Give it a shot.”

    Those are from Twitter and lol funny.

  25. Gail L Swenson 2019-11-18 21:11

    We have a meth epidemic in this state, and we have now become the nation’s laughing-stock. We have a health and education crisis with young PK and Kindergarten students coming into our schools from meth homes. We don’t know the health/developmental/brain impacts those drugs have on those children; yet, we are responsible to teach these children with severe behavioral and cognitive impairments. We are crying for emotional health/brain research to be done by our medical research community on the impact of these drugs on prenatal development. Remember, this is the same state that couldn’t afford a summer study on PreSchool/Early Childhood education…I’m beyond disgusted. We are going to lose a generation of kids…but, hey, any publicity is good, right? We’re trending…

  26. Spike 2019-11-18 21:46

    Thats it. ‘I’m on Hemp’ rolling out soon after this raving hit. Starring some farmers that can’t grow it.

    I’m with Gail Swenson. Great thoughts Gail

    Sad really sad.

  27. Heidi Marttila-Losure 2019-11-18 21:48

    There’s a story in why spending on an anti-meth campaign went from $51k to $449k (so far), and why it went from in-state to out-of-state, after Noem took over from Daugaard.

    Maybe she thought Daugaard was vastly underspending, though then she might want to explain why she’s so much less conservative than he was. In any case, the discrepancy deserves some reporting.

  28. Porter Lansing 2019-11-18 21:50

    I think your Governor is blowing smoke (no pun intended). What determines a meth epidemic?
    Drug Use by State: 2019’s Problem
    This report compares the 50 states and the District of Columbia across 22 key metrics, ranging from arrest and overdose rates to opioid prescriptions and employee drug testing laws. Continue reading for the complete findings, commentary from a panel of researchers and a full description of the methodology used.
    South Dakota ranks 44th out of 50 states.

  29. Bucko Bear 2019-11-18 23:03

    Maybe it’s the overpaid kids ???

  30. Debbo 2019-11-18 23:30

    I wonder if NoMa’am solicited bids? Isn’t that required? There’s an ethically challenged ad guy in Aberdeen who’d probably offer her a special deal for something just as dumb.

  31. Jenny 2019-11-19 07:40

    Is meth really that out of control in S.D.? It is interesting to note that MN ranks as the least addicted drug state in wallethub.

  32. Wayne B. 2019-11-19 07:48

    And you were kvetching about the nest predator program… at least that $500,000 went right back into the pockets of South Dakotans

  33. Richard l Heule 2019-11-19 08:22

    “We have met the enemy and he is us”

  34. mike from iowa 2019-11-19 08:23

    She’s sure got you fellows talking about it.

    For all the wrong reasons, Grudzilla. Meth isn’t out of control, but wingnut pols and there enablers
    like Grudz are.

  35. tom schmitz 2019-11-19 08:43

    She and Sarah Palin are getting together with Michelle Bachman to challenge Trump to an IQ contest.

  36. 63 Olds 2019-11-19 09:34

    Just say NOem to Meth.

  37. mike from iowa 2019-11-19 11:46

    Which stockyards handle the laughing?

    Quick comment on Chick fi a story…. right wing bloviator Todd Starnes says he is waiting for Chick fil a to feature a cow in drag. Someone had to educate him cows are females.

    Mike huckabee says it is tragic Chick fil a is focusing on education, homelessness, and hunger, instead of anto-LGBTQ causes.

  38. Adam 2019-11-19 11:57

    Meth is a more rural and trailer park problem than anything else, and since South Dakota has A TON of that, it’s a bigger problem here than most everywhere else.

    If you live in a subdivision, and vote, you should STOP SIDING with the rural and trailer park (mostly meth-head) folks (in the voting booth) as ‘something’ is clearly wrong with how they think and see the world.

    In essence, if you live in an Ag state, don’t vote Republican because rural and trailer park meth heads are already WAAAY over-represented in government.

  39. Megan K 2019-11-19 12:24

    While I’ll contend that the Don’t Jerk and Drive campaign was distasteful (I personally thought it was funny), it is not the best comparison. It contained clickbait level humor so that it went viral AND it contained a clear and valuable message. I’m all for getting real winter driving instructions in front of as many people as possible because I like safe roads. This meth campaign has the same clickbait quality that lead to it going viral, but absolutely zero substance. What use is it if millions of people see it when there is no clear and valuable message?

  40. Debbo 2019-11-19 12:41

    Didn’t someone say SD ranks 44th on meth addiction?

  41. Dana Hanna 2019-11-19 13:21

    This campaign is now officially a national laughing stock. It made the Washington Post today.

  42. Deb Knudson 2019-11-19 14:48

    “The slogan certainly brings awareness to those in the Governor’s Office who need help with public relations.” Exactly! This campaign was obviously developed by an out-of-state marketing agency whose goal is to make SD look like idiots. This is a laughable ad campaign & not one that will draw in a lot of monetary support. Governor Noem, this is about as horrifying as your political campaign in which you so cleverly stated that all you need to run SD is to be able to ride a horse & shoot a gun.

  43. Don 2019-11-19 16:02

    This sure explains the decisions being made in Pierre!!!!!!!

  44. Adam 2019-11-19 16:13

    It also helps explain why Democrats can’t make any headway in South Dakota.

  45. Robin Friday 2019-11-19 16:37

    Obviously, it’s supposed to be a play on words on a common theme one hears nowadays. Boss A orders or suggests to employee B that something specific should be done ASAP. “B” says “I’m on it!” meaning “we’re already working on that” or “I’ll take care of it right now!”. So “we’re on it” means “we’re aware of the problem and we’re working on it”. Are we really? Will it be taken that way by consumers over the state, the country? Remains to be seen. I’m predicting more “shade” for SD. Will it work? Who knows?

  46. Porter Lansing 2019-11-19 18:58

    This is dog whistle for turn your kid or your neighbor’s kid or your friend’s kid or any kid in to the cops, if they’re experimenting with meth. Not get them help. Not help them yourself. Just let Danny “Three Balls” Lederman and Phat Patty Powers put a lien on your house to cover their bail. Kristi Noem knows how to punish kids and occasional meth users better than their family and friends do. (Remember – SD ranks 44th in drug use in USA. There is NO crisis!) No social workers. No doctors or psychologists. No tolerance. Just “Lock ’em Up”.
    Be part of a community of snitches. How else can a common citizen help? That’s the Noem way. ‘Iron Fist’ Kristie has spoken …

  47. Cory Allen Heidelberger Post author | 2019-11-19 19:34

    True, Wayne! That $500K at least went directly back into the local economy.

    That $1.375M would have gone directly back into the SD economy if we’d hired 20+ drug addiction counselors.

  48. Debbo 2019-11-20 00:07

    The Hill is in on SD’s worldwide embarrassment. (Yes, Europe knows.)

    There is some info regarding use rates.

    “In 2016, the South Dakota’s Department of Social Services reported that the number of young people in the state who have reported using meth was 3.8 percent, compared to the national average of 3 percent.

    “The National Institute on Drug Abuse has also estimated that 964,000 people age 12 and older, which account for about 0.4 percent of the total U.S. population, reported a methamphetamine use disorder in 2017, marking a significant increase from the previous year.”

  49. Eve Fisher 2019-11-20 16:33

    I just saw a billboard on Minnesota Avenue in Sioux Falls at a used car lot: “Our prices are so low you’ll think we’re on meth!”

    Look, all they’d really have to do is put up posters of before and after shots of people on meth – that’s enough to scare just about anyone. And they’ll show all ages, races, etc.

  50. Cory Allen Heidelberger Post author | 2019-11-20 20:21

    Really, Eve? Wow! Digital billboard, or just the hand-lettered sign in the lot?

  51. Eve Fisher 2019-11-21 10:10

    Hand-lettered (i.e., the black plastic letters on a white sign) at the lot. Everyone’s having fun!

  52. micky 2019-11-26 08:14

    Methane cow farts. We’re definitely on it in South Dakota. Well, at least governor Krispy. I knew she was spending too much time punching cows on her farm. This is her brain, this is her brain on methane bovine flatulence.

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