“Meth. We’re on it,” says Governor Kristi Noem in this morning’s press release.
Let me guess: the folks who came up with that slogan for our latest anti-drug campaign are the same tweakers who thought it would be an efficient and effective use of South Dakota tax dollars to tell motorists “Don’t Jerk and Drive” and to compare South Dakota’s standard of living to that on Mars.
The Governor’s press release claims that the new OnMeth.com website and the impending ads on TV, radio, social media, and billboards (have fun being a business stuck under a billboard that shouts “We’re on meth!”) will include “impactful visuals of real South Dakotans” that “simply but powerfully tell the story that meth is everyone’s problem….” That line sounds like Noem’s penners lifted it straight from the marketing agency’s bid blurb. Barf.
Governor Noem says this new campaign “aims to bring awareness to those who need help and friends and family of those who need help, while connecting community members who want to combat the issue locally.”
The slogan certainly brings awareness to those in the Governor’s Office who need help with public relations.