The barf-word of the week is agvocacy, the new term being foisted on us by the “share our story” marketing machine of industrial agriculture.
The term pops into my attention in a pro-corporate puff piece written by farm propagandist Michelle Rook promoting hog CAFOs—oh, sorry, Rook says I should use the term swine nursery:
Josh and Deanna Johnson completed a 2,400-head swine nursery near Volin last summer, but not without pushback from the Yankton County Planning and Zoning Commission and county residents.
Deanna Johnson said that is why it is imperative they share their story. The Johnsons, along with several other Yankton County farmers, helped form Families Feeding Families to bring awareness about the impact family farms have on the region. It also is a response to the opposition over several proposed swine operations in Yankton County.
“I don’t think people realize that agriculture or family farms is a small business and they don’t give them the permission or allow them to grow,” Deanna Johnson said.
Families Feeding Families shared the story of the importance of livestock production at a recent agvocacy event in Yankton. The event included a free evening meal, speaker, auction and dance.
Money raised will be used to sponsor community and school educational events to raise awareness of modern, best practices used by family farms to protect the environment and produce more with a smaller carbon footprint [non-journalistic pro-corporate propaganda lines bolded by CAH; Michelle Rook, “Families Feeding Families Promotes Livestock Production in SD,” Pierre Capital Journal, 2019.04.29].
The propaganda hear toots about feeding families and reducing carbon footprint, but the hog CAFO business model takes lower-carbon-impact grain out of the mouths of humans and feeds it to higher-carbon-impact hogs. That’s like saying I want to go somewhere in my Beetle, so I’m going to buy some gasoline, fill up the tank of a Chevy truck, and have my brother tow me in my Beetle to Sioux Falls.
The Yankton event was filled with hogwash from Trent Loos, who knows a thing or two about cattle and deceit and who pretends that opposition to CAFOs is based on liberal activist lies:
Speaker Trent Loos has been advocating for agriculture for over 20 years through speaking events and his radio program. He said the early attacks on animal agriculture came from activists that claimed meat, milk and eggs were nutritionally bad for consumers. However, he said those myths were shattered through sound research. Now, most of the attacks on livestock have shifted to environmental concerns. He said those claims are false.
“We would not have a healthy environment without animal agriculture,” Loos said. “When we confine animals, we have the opportunity to manage the manure, which is not a waste” [Rook, 2019.04.29].
Hog poop isn’t waste—now that’s marketing-speak redefinition par excellence. Next Loos will tell us his poop doesn’t stink, either.
The simple fact is that there are a lot better ways to grow food that don’t produce as much waste and don’t stink up the neighborhood. CAFO owners can agvocate all they want for permission to grow, but they ignore the externalities of their large-scale crap production that prevent communities from growing by driving smaller ag producers out of business and driving neighbors to live elsewhere.