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Three GOP Convention Delegates and Big Ass Liquor Owner Endorse Noem

KELO-TV finds that three of the four speakers in Kristi Noem’s “Neighbors” attack ad on Billie Sutton were delegates to this year’s South Dakota Republican Convention:

Linda and Ron "Interrupting Gorilla!" Paulson, from Noem for Governor ad, October 2018.
Linda and Ron “Interrupting Gorilla!” Paulson, from Noem for Governor ad, October 2018.
Sarah Svoboda... and somebody in a hat and plaid shirt!
Sarah Svoboda… and somebody in a hat and plaid shirt!

That’s Linda and Ron Paulson of Fairfax. They were also delegates at the 2018 South Dakota GOP convention and had their picture taken with Kristi Noem.

Sarah Svoboda was also a 2018 delegate at the South Dakota Republican Convention [Angela Kennecke, “Fact Check: Attack Ad on Sutton,” KELO-TV, 2018.10.31].

KELO-TV also confirms that Joe Purple is Wade Juracek. Interestingly, Kennecke ignores Juracek’s drug-theft conviction while mentioning his ownership of Big Ass Liquor & Casino in Gregory.

This KELO report dwells on the neighborhood of these Noem supporters to Sutton. Given that I use the word neighbor to refer to anyone in South Dakota, how many miles the Pualson, Svoboda, and Juracek live from the Suttons seems moot. This “fact check” misses the larger point made by my conservative commenter DR that Noem’s ad is pointless, given that every candidate has neighbors who will vote against him or her, as well as my critique that these neighbors failed to say anything unique that would have given this ad real punch and instead only recited Kristi’s partisan tropes.

But then mindless recital of partisan tropes is what we expect of Republican convention delegates.

Of course, the greatest weakness of Kennecke’s “fact-check” is her failure to find out the identity of that big hunk in the hat and plaid shirt sitting next to Sarah on the couch. Find that mystery man!


  1. jimmy james 2018-11-01 08:01

    I thought it was the DC fat cats that were keeping Noem’s campaign on life support. Now you tell us that she has the blessings of the “Big Ass” folks as well? Oh well. Keep fighting Billie!

  2. Jody 2018-11-01 08:29

    Ron Paulson is a first cousin to Lee Qualm’s wife, Trudy, on his dad’s side of the family. They come from a long line of ornery folk!

  3. Jenny 2018-11-01 09:05

    A store called big ass liquor says it all about the kind of person this guy would be. I’m All for free speech and everything, but I will just say I’m glad I don’t know the guy and that he didn’t steal from me.

  4. Jenny 2018-11-01 09:10

    Im glad that govt funded keystone treatment mental health/addiction center was Able to help Juracek. I Also wouldn’t be surprised at all if Kristi Noem find creative ways and “opportunities” to defund important addiction centers like that. That’s how Kristi Noem talks about cutting costs.

  5. TAG 2018-11-01 09:16

    I disagree that the point KELO is trying to make is moot. The ad labels these people as Billie’s neighbors, not “Republicans that live in a 15-mile radius of him”. This implies that this is a small sampling of people that live near him and know him well. Which was proven to be a false narrative.

    You are right that they dwelled on the question of “neighbor” because that was really the only concrete thing about the video. The rest was just abstract generalizations and opinions that can’t be fact-checked. If they focused on things like Juracek’s criminal background, Republican viewers would (rightly) see is as an overly partisan analysis. I thought they were fair.

  6. Rorschach 2018-11-01 10:29

    Are you telling me that delegates to the GOP party state convention endorse Noem for governor? Who would have thought it?

    By the way : I got an email this morning from Rolly Samp endorsing Billie Sutton and Tim Bjorkman. For those who don’t know, Samp is a long time Republican political operative who is NOT known for endorsing Democrats. He says Pierre needs a house cleaning and Billie is the one to do it.

  7. Donald Pay 2018-11-01 10:57

    The Samp endorsements are a big deal. He’s been Mr. Republican in Sioux Falls for a long, long time.

  8. jimmy james 2018-11-01 11:05

    OK. Time to go in for the kill.

    Take that “Big Ass” lie of theirs and wrap it around their neck. These weren’t neighbors at all! Get a visual of that “Big Ass Liquor and Casino” joint and do an ad with it. Funny. Memorable. And puts the lie to her campaign.

    Big Ass Lies. Big Ass Lies. Got a ring to it.

  9. jimmy james 2018-11-01 12:15

    What a gimme. She attacks Billie in an ad with a guy who owns the “Big Ass Liquor & Casino”? A guy who isn’t even her neighbor, as advertised. Neither are most of the others.

    From a marketing standpoint, that is a gift from God.

  10. jimmy james 2018-11-01 12:31

    isn’t even “his” neighbor, as advertised

  11. o 2018-11-01 13:51

    If Noem is smart (or if her campaign manager is), this ad will get pulled from the rotation, and the newer Governor Daugaard, and Senator Thune ads will replace it. Hit the tribalism HARD in the last week. With no real accomplishments to lean into, and the mud is not sticking, look for the tribal mentality of the OldSarge voter as the only pathway to get her through a squeaker.

    I agree that the “fact-check” of the usage of “neighbor” was superficial at best. I am looking forward to KELO’s fact-check of Sen. Sutton’s ad tonight.

  12. Francis Schaffer 2018-11-01 16:26

    You know for me this wasn’t a very good condemnation of Billie Sutton as none of them said; ‘I wouldn’t walk across the street and piss on him if he was on fire’. kind of condemnation.

  13. Greg Deplorable 2018-11-01 19:56

    Attacking the voters already, sore loser much?

  14. jerry 2018-11-01 20:34

    Cocaine snorting Larry Kudlow, trump’s financial guru comes up with this “Larry Kudlow, president’s top economic adviser, to @costareports: “A federal minimum wage is a terrible idea. A terrible idea… Idaho is different than New York. Alabama is different than Nebraska. That’s why the federal minimum wage doesn’t work for me.”

    Calls it “silly”

    Stakes are high (no pun intended) in these races. To make us competitive with North Korea, trump now wants to abolish a minimum wage. Get another job, two or three is not enough.

  15. Cory Allen Heidelberger Post author | 2018-11-01 21:08

    Hey, Jody! Does Trudy interrupt Lee the way her cousin interrupts his spouse?

  16. Cory Allen Heidelberger Post author | 2018-11-01 22:07

    TAG, I dig your analysis, but if that was KELO-TV”s approach, that also shows how fear of perception of non-objectivity beats down real deep coverage and leaves them talking about a superficial, physical aspect of the ad instead of dealing with its deeper flaws. Is there really any geographical definition of “neighbor”? Out in West River in particular, don’t folks have a wider perception of the “neighbor” radius?

  17. Cory Allen Heidelberger Post author | 2018-11-01 22:08

    Rolly Samp?! Rolly Samp, for Sutton and Bjorkman?!?! Holy cow, Ror! Can you forward us that e-mail? Was it a mass e-mail?

  18. Debbo 2018-11-01 22:31

    I wonder if Konnecke had the criminal history but was advised by her bosses not to use it?

    I gotta say, even though it pains me to do so, if the addiction and crimes are many years in his past, they probably aren’t valid. Doesn’t mean he’s not a jackass, but that’s not the point.

  19. jimmy james 2018-11-02 05:53

    I agree that neighbors out west can be a mile or two away. Occasionally more. Twenty or thirty? Seriously?

    I grew up in a rural area and I would not consider them “neighbors” unless they adjoined our property or were close by. The whole purpose of her ad was to demonstrate what those who surround Sutton have to say about him. They aren’t real neighbors. I’ll bet Billie doesn’t consider them neighbors.

    Her ad leaves Kristi very vulnerable. Using his “neighbors” against him as a political weapon is another angle that could be addressed to show her mean-spiritedness.

    Any good ad writer can make something great out of that “Big Ass” situation. And should.

  20. jimmy james 2018-11-02 06:29

    When you catch your opponent in an outright lie or going too far, they are more vulnerable to that counter-attack. Kristi is lying about his support of an income tax. His stand on abortion. Being a liberal. His “first choice” of Bernie. And his “neighbors”. On and on.

    She is raising his negatives because he is not responding when given the opportunity. He doesn’t need to respond to everything but… pick her weakest attack and go after it. PROVE her to be a liar… and her negatives will go up. Billie’s positive ads have been very well produced. In my opinion, his response ads have not been as successful.

    Kristi’s “neighbors” ad is nasty and deceptive and, for an ad producer, that is easy to demonstrate. Everybody knows that these were supposedly his neighbors but is anyone really going to remember what they said? They didn’t say much of anything.

  21. jimmy james 2018-11-02 06:42

    How many “neighbors” does Billie have within 30 miles? Burke, Gregory, St. Charles, Bonesteel, other towns and parts of Nebraska.

    Thousands. No, they aren’t his neighbors.

  22. chris 2018-11-02 10:43

    I guess one way to keep property taxes low in South Dakota is to have neighbors like these.

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