Hmm… blue on brown. Didn’t we try a brown background in the 1990s that folks disliked due to poor readability? But the plates will have 3M retroreflective material, so the text on the plate ought to pop out at us, right?
I will miss the red touches on our current plate—when it comes to official insignia, you can’t beat read, white and blue!
Intellectual Technology, Inc. (principal place of business: Fort Wayne, Indiana; headquarters: Carlsbad, California) landed the ten-year contract. They’ll get $2.45 for each plate that Pheasantland Industries (our literally captive workforce) stamps out, with a maximum of $12,625,343 every five years. ITI will use 0.022-gauge aluminum.
ITI has supplied our license plate renewal kiosks and on-demand services since 2002. Per Contract 15-0200-017, those on-demand systems will allow residents to order their new plates and have them mailed to their homes.
The Department of Revenue estimates it will issue 1,425,500 sets of standard automobile plates next year (that’s one and two-thirds sets of plates for every man, woman, and child in South Dakota). The state estimates that it will issue 10% of those plates on-demand through the kiosks and the Internet, and it expects those on-demand orders to increase by two percentage points each year through 2020.