Every candidate loves free publicity. A Rounds staffer running for Legislature in Sioux Falls gets First National Bank to pay for his free publicity the week before the election.
Tyler Tordsen directs Senator M. Michael Rounds’s southeast office and handles tribal affairs. The Republican is also running for District 14 House in southeastern Sioux Falls (East 18th Street on the north, South Veterans Parkway on the east, East 57th Street on the south, and the BIg Sioux River on the west) with Republican incumbent Rep. Taylor Rehfeldt and against Democratic challengers Mike Huber and Wendy Mamer.
First National Bank features Tyler and his wife Erika on the October episode of its money management podcast Common Cents in the Middle™. First National Bank considers the Tordsens’ tale of tight family budgets so compelling that they splash the candidate and his wife on the bank homepage:
…and pays Jodi Schwan to post the video and transcript of the Tordsens’ interview on Sioux Falls Business.
Tordsen does not list this free publicity from First National Bank as an in-kind donation on his pre-general campaign finance report. However, he does list FNBSF CEO Christopher Eckstrum has one of his $250 donors on his pre-primary report.
Candidate Tordsen says families need “a lot of communication, a lot of transparency” and should pay off their car loans and mortgage.