His pillow sales are down, so Minnesota radical Mike Lindell came to the Corn Palace yesterday to sell ideological cushions to the easily duped infomercial crowd. But as usual, right-wingers promise things they don’t deliver.
Lindell said the website would be an alternative to Twitter, but right now it’s nothing but his content, without even a comment section. After multiple launch failures, the limping website still doesn’t support the kind of participatory discourse Lindell says he wants:
At launch, “Frank” will not look much like a social media platform. It instead will look more like a broadcast location. Lindell says that over time users will be able to create profiles and have their own posts. He hopes it will run similarly to a combination of Twitter and YouTube [“MyPillow CEO Mike Lindell Launches Social Media Platform ‘Frank’,” KSFY, 2021.05.10].
If users can’t contribute their own content and interact directly, it’s not social media; it’s just one more rich guy’s personal megaphone and moneymaking scheme. I know he’s already saddled with the current branding, but Lindell should just be honest and call his website “Mike.”
And if Lindell lacks the finances and technical expertise to deliver the real social media platform he’s promising, he could at least liven the site up with some on-brand clips of Frank Burns and the real threats to public intelligence and democracy: