As a minor diversion, let’s compare this week’s Twitter content from South Dakota’s two declared statewide Democratic candidates, Senator Billie Sutton and Tim Bjorkman.
Billie Sutton is running for governor. He’s been on Twitter since May 2011, sending out notes about Legislative action and other news. Since announcing his bid for governor on May 31, Team Sutton has devoted his Tweets exclusively to his campaign. His only tweet over the last seven days was a July 24 promotion of a July 21 pro-Sutton letter to the editor from a Vermillion supporter:
Tim Bjorkman joined Twitter in January 2011, but the earliest Bjorkman Tweet currently available is a July 12 invitation to his campaign kick-off in Canistota. Tweeting six times this week, Bjorkman posted two media reports of his Rapid City town hall (which means he’s held as many public meetings in Rapid City in two weeks of campaigning as Rep. Kristi Noem has held in seven months of this session of Congress) and four comments or articles related to the health care debate:
Notice that Democrat Bjorkman highlights the comments of prominent Republicans to support his criticism of Congress, the GOP health care bill, and the President. His Twitter feed includes no references yet to Pelosi, Ellison, or other prominent Democrats, even though at his campaign launch he talked an awful lot like a South Dakota Bernie Sanders.
Using Twitter to promote one’s campaign makes sense. But this week, Bjorkman outdid Sutton in volume and variety of posts by commenting directly on policy issues and sharing Senator McCain’s Tuesday floor speech to suggest his political values.