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Farming’s Not So Tough, Says YouTuber on Helicopter Trip to Watertown

I object to the term influencer. Can’t we just call such people marketers, or self-promoters?

Self-promoting marketer Chet Larson from Minnesota seems to share my discomfort with the term “influencer” that folks paste on him for his popular YouTubing about agriculture:

“What is an ag influencer? Apparently it’s what I am, I guess. Make videos, show it. I don’t even know if I can, or I don’t like to call myself an influencer. I just post videos and but that comes with the title, I guess,” says Ag influencer Chet Larson [Summer Raderschadt, “Farming Influencer Makes Special Appearance at LATC,” KELO-TV, 2023.11.28].

Larson helicoptered to Watertown to dispense unoriginal advice to Lake Area Tech students:

Larson arrived in a helicopter, ready to talk to students about what it’s like being a social media ag influencer.

…“As he said, grab the bull by the horns and take your life where you want to take it. And that was probably the biggest thing I took from that speech,” says ag business student Colton Spitzer [Raderschadt, 2023.11.28].

Colton, I think you meant grab the bull by the pitch controls.

Larson also suggested that farming turns out to be that hard:

“I hope that they take away that you got to work hard to get where you’re at and you ain’t going to know what you’re doing as it’s happening. But you look back a year afterwards and it’s like, Oh, that was not as hard as I thought it was going to be,” says Larson [Raderschadt, 2023.11.28].

The biggest thing to take from Larson’s speech is that, sure, farming isn’t as hard when you can cook up a side hustle that can pay for seed, fertilizer, and helicopter trips so you don’t have to count on the land and good weather to make a living.


  1. e platypus onion 2023-11-30 09:00

    The smart ones would have bought thousands of acres of farmland before the big boom and then rented it out for top dollar every year.

  2. O 2023-11-30 10:10

    The hardest part is to keep up the complaining about socialism and big government while still collecting the subsidies. (snark)

  3. larry kurtz 2023-12-01 07:09

    Today, Republican welfare farmers are the real ecoterrorists who hate subsidies unless they benefit from them so Earth haters and their toadies cry government overreach while WOTUS architects in the EPA regroup for another round.

  4. grudznick 2023-12-03 18:02

    Mr. H is no self-promoter, nor influencer. He’s just a swell fellow.

    Mr. PP is one of South Dakota’s biggest influencer fellows.

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