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Noem Spends Last Campaign Dollars on Unruhs’ Mainpulative Anti-Choice Clinic

Well, that’s nice: Kristi Noem is finally, officially not running for Congress! She closed her Congressional campaign fund this month and gave her last $56 to the anti-choice extremists at the Alpha Center in Sioux Falls.

Perhaps that $56 helped cover the opening costs for the Unruh family’s new propaganda website, MyVirTru.org, which offers training for deceptive, unscientific, anti-abortion “pregnancy resource centers” to help them learn how to smile more while lying to women about their reproductive health and rights. Here’s Nathan and Leslee’s promo video for their online training program:

“We teach staff and volunteers on how to avoid burnout and practice self-care in a helping profession”—because manipulating and lying to people really wears down one’s soul.

“There’s coursework on post-abortion recovery”—because it takes a lot of work to keep our story straight when we are lying to women about medical science.

“Join us as we aim to inspire men and women of virtue”—because remember, the people who call us are sinners, and our job is to infuse them with our superior morality and righteousness. (And by the way, men come first, always, because fighting abortion is all about reinforcing the patriarchy and making women second-class citizens.)

The screenshot in the video of MyVirTru’s training modules reeks of the manipulation the Alpha Center uses and wants to train others to use to coerce women out of making their own choices.

Alpha Center "My VirTru" sales pitch video, screen cap taken 2019.07.29.
Alpha Center “My VirTru” sales pitch video, screen cap taken 2019.07.29.

“The telephone is how most of our clients first come in contact with our center, but we’re limited in the amount of help we can provide in this setting.” That’s code for, it’s a lot easier to browbeat women into submission face to face. Use the call to get them in the door.

Alpha Center "My VirTru" sales pitch video, screen cap taken 2019.07.29.
Alpha Center “My VirTru” sales pitch video, screen cap taken 2019.07.29.
Alpha Center "My VirTru" sales pitch video, screen cap taken 2019.07.29.
Alpha Center “My VirTru” sales pitch video, screen cap taken 2019.07.29.

#9 in particular should raise alarm bells: “Take Control of the Conversation.” Hmm… really? Are health care providers supposed to control the conversation? Or are counselors supposed to guide clients to come to their own conclusions and make their own decisions? That line illustrates what Leslee really means when she says in the video, “We aim to convert well-crafted, intentional conversations into appointments”—she wants her people to control the conversation and the callers and get them in the door, into the clinic’s clutches.

How we spend our last dollar matters. Kristi Noem spent her last Congressional dollar supporting this kind of propaganda and manipulation.

3 Comments

  1. Debbo 2019-07-29 19:44

    I wouldn’t mind these anti abortion places if they provided medically true information and treated the clients with respect. I think nearly all, if not not entirely all women and men would support such places if they truly had the best interests of the woman in the forefront.

  2. Roger Cornelius 2019-07-29 20:42

    $56 WOW!!! What a overly generous donation from a sitting governor.

  3. Debbo 2019-08-01 17:01

    The anti abortion/anti woman scam is, in reality, very bad for business. Ask Georgia.

    “Georgia’s film industry is in a bind, with recent abortion legislation prompting production companies to eye other municipalities. Georgia gives out $800 million in production subsidies, which is on par with the $822 million doled out by the United Kingdom, and almost double the $423 million given by British Columbia or $420 million in New York. New Mexico may be one winner of any exodus, with Netflix planning to spend $1 billion and NBC Universal $500 million there over the next decade. Georgia stands to lose a lot: the last year’s 455 film and television productions from the state accounted for 92,100 jobs and $4.6 billion in wages.
    “Anousha Sakoui, Bloomberg”

    Via Numlock News, Walt Hickey

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