On August 16, Brown County Fair officials tweeted “Great turn out” for the Christian music concert on the fairgrounds:
— Brown County Fair (@TheBCFair) August 17, 2017
Yesterday fair manager Derek Ricci said no, not really:
Brown County Fair officials will give Christian music night at the grandstand another go, hoping attendance will bounce back after dipping this year.
Fair Manager Derek Ricci told commissioners during their meeting Tuesday that the ticket sale revenue for Wednesday of fair week was down from $52,149 last year to $35,370 this year. That’s a decrease of 32.2 percent[Shannon Marvel, “Attendance at Fair’s Christian Concert Dips, Will Be Reevaluated After Next Year,” Aberdeen American News, 2017.09.05].
Ricci said the main reason for the drop-off was that For King & Country isn’t as well-known as last year’s make-out-with-Jesus crooners MercyMe and Newsboys. But he also blamed God:
…Ricci said the weather and the popularity of the main acts were factors in the decrease.
“We got pretty significant rain that night, which I think contributed to that. I think we’ll give that night one more year then reevaluate that,” Ricci said
Significant rain? I went to the Brown County Fair that Wednesday night. I walked there. I would not have walked there if it had been raining. It had drizzled earlier in the day, but that ended by suppertime. At sunset, we had another picture perfect evening on the midway:
— CAHeidelberger (@coralhei) August 17, 2017
Don’t stretch your story when you don’t have to. The Brown County Fair booked a less popular band, and ticket sales showed that. Own it, and do better next year. (May I recommend AC/DC?)