The narrowest margin on any ballot measure this year was on Amendment R, the constitutional clean-up that allows the Legislature to create a governing board for our vo-tech schools separate from the Board of Regents. R passed 50.61% to 49.39%, a difference of 4,263 votes. If 2,132 votes had gone the other way, R would be dead.
Over the last 30 days, my page on Amendment R was the most popular page on Dakota Free Press. Not counting post-election views, my R page drew 6,178 views, more than the landing page for all ten ballot measures.
My stats don’t record R’s unique viewers over the past month, but if I offer a liberal estimate of 2 to 1 views to viewers, that’s 3,089 people who weren’t clear on R, Googled it, and got clear on R reading my description and watching my gentle advocacy.
In other words, while the Governor expended political capital and his big business friends spent likely more than $400,000 (possibly $500K if we add in the Chamber’s separate ballot question committee’s efforts), the crucial last couple-some thousand votes they needed to turn came from that darned Democrat in Aberdeen.
You’re welcome. I’ll take my burger like my ballot question advocacy—well done. Or you can just ring the Tip Jar. I’m a cheaper date than your consultants.