Sticker fun in the Sunday paper! Former police chief Steve Allender made sure everyone in Rapid City got a sticker in yesterday’s Rapid City Journal reminding them to vote for him for mayor on June 2.
Mark Your Calender—Vote Allender! Oh! The rhyme! How’s Mayor Sam gonna beat that? Golly-Gee Whilliker, Vote for Kooiker?
But wait: Team Allender let its drive for rhyme mutate into thousands of little misspellings all over town. Unlike his last name, calendar ends in -ar.
Team Allender could have indulged its urge for visual rhyme with a number of correctly spelled alternatives:
- Hold a spaghetti feed and say, “Bring your colander, vote for Allender!”
- Rouse the anti-Dutch vote: “Beat the Hollander, vote for Allender!”
- Go for the LGBT vote: “Be cool with transgender, vote for Allender!” (although now the accent is shifting and throwing off the meter!)
I suppose if any mayoral candidate can bridge Rapid City’s racial gap, I will forgive the occasional off-the-cuff misspelling. But a Sunday-paper advertisement is a thoughtfully reviewed communication that should be perfect.